Return on Investment

Return on Investment (ROI) or Return on Marketing Investment (ROMI) when communicating to your market is one of the most popular measures when evaluating the success or failure of a campaign. Understanding how to build the right media mix allocation and placements is critical and recent research suggests print media delivers the strongest ROI.

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#Newspapers are also one of the most trusted #media sources! twitter.com/emmainsights/status/954515093462618113

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Thanks for our personalised #directmail @Google. We love getting #print marketing from digital businesses t.co/SYMwLDICot

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Did you know #newspapers outperform nine of the ten tested media platforms for gaining cut through and lifting… twitter.com/i/web/status/951602418130669568

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Sometimes the best ideas are the most simple ones. These campaigns are proof that big ideas don’t have to be compli… twitter.com/i/web/status/951497770590003201

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Standard pregnancy tests are out, peeing on IKEA’s magazine ad is in! bit.ly/2AJpMyN t.co/7W4OeN3tYL

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