Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.
Did you know Coles Magazine and Woolworth's Fresh magazine are the two most read mags in Australia? twitter.com/AusCataAssoc/status/928791971933560832