Path to Purchase

Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.

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The influence a printed magazine can have on readers is undeniable, just look at any newsstand, which is full of a… twitter.com/i/web/status/903440469685764097

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Thanks @bjvd4!! The third edition is currently underway, keep an eye out for it! twitter.com/bjvd4/status/903115088382509056

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Newly launched #magazine Paperboy expands its reach into Wellington and Christchurch bit.ly/2vqzokp t.co/WtLGZJCBPB

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Thanks @WomenInPrintAus for #printing us #personalised wine bottle labels at the breakfast event this morning t.co/82ui3Mlj3q

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Amarula #prints 400,000 unique labels, 1 each of the 400,000 endangered African elephants, to raise awareness… twitter.com/i/web/status/897981756137029632