Path to Purchase

Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.

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Christmas #Directmail Campaign Ideas that will Get You Noticed by @OpaceWeb ow.ly/rFeq30gGOiE t.co/fXNcWvqFuT

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Calling all TSA members, our end of year networking drinks and AGM is coming up on Dec 13th in Sydney - event deets… twitter.com/i/web/status/933188877497413632

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THIS JUST IN: 62.9% of Aussies read #printed magazines, with food and entertainment being the most popular category… twitter.com/i/web/status/929850716759375872

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Did you know Coles Magazine and Woolworth's Fresh magazine are the two most read mags in Australia? twitter.com/AusCataAssoc/status/928791971933560832

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Gourmet food retailer Cook & Nelson have revamped their Christmas hampers with nifty #cardboard #packaging bit.ly/2AodJHl

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