A company’s brand defines who it is, builds and reinforces brand values, engages the customer in brand experiences and raises brand awareness. It is one of the most complex communication strategies, not easily measured. Using all media channels, language, texture and positioning assist brand agents to consistently deliver strong brand messages.
Did you know Coles Magazine and Woolworth's Fresh magazine are the two most read mags in Australia? twitter.com/AusCataAssoc/status/928791971933560832