VoPP eNews – October 2015

October eNews Articles:

  • UBER DRIVES INTO THE INBOX AND MAILBOX
  • IT’S NOT PRINT VS. DIGITAL: COMBINE YOUR SOCIAL MEDIA AND PRINT ADVERTISING EFFORTS
  • HOW DIRECT MAIL CAN ACTUALLY ENRICH THE DIGITAL CUSTOMER JOURNEY
  • THE PLOT TWIST: E-BOOK SALES SLIP, AND PRINT IS FAR FROM DEAD
  • PRINT STILL PREVAILS – E-BOOKS HAVE SO FAR FAILED TO SUPPLANT PRINTED ONES
  • CASE STUDY: THE DRINKABLE BOOK