Bulk Cat Litter Warehouse
For a company who sells cat litter, most marketers would advertise to an audience of cat owners. Bulk cat litter warehouse went one step further and directly targeted cats. How? By spraying catnip over the mail. Canadian ad agency Rethink Canada was tasked with creating a small-scale direct mail campaign that would be highly engaging to its target audience. Instead of focusing on cat owners they opted to appeal directly to the cats.